Rate Limits

When Wink publishes content to your connected social media accounts, it respects the rate limits imposed by each platform. This ensures your accounts stay in good standing and your content is delivered reliably.

Platform limits

Each social platform enforces its own publishing limits. Wink tracks usage in real time and automatically throttles publishing when you approach these limits.

Platform	Hourly limit	Notes
Instagram	180 requests	Includes posts, stories, and API interactions.
Facebook	4,500 requests	Includes page posts, comments, and API interactions.

Note

These limits are set by the social platforms themselves and may change. Wink adjusts automatically when platform limits change.

How Wink manages rate limits

Wink uses a sliding time window to track your API usage per platform:

1. Each request is timestamped when it’s sent to the platform.
2. Requests older than 1 hour are automatically cleared from the window.
3. Before each new request, Wink checks whether the current window has remaining capacity.
4. If the limit is reached, Wink queues the request and delivers it once capacity is available.

This means you never need to worry about exceeding platform limits or getting your accounts flagged — Wink handles it transparently.

Best practices

• Spread your posts. Instead of scheduling many posts at the same time, spread them throughout the day. This looks more natural to the platforms and to your audience.
• Use the calendar. The Social Calendar helps you visualize your posting schedule and avoid clustering.
• Monitor analytics. Check your Social Analytics to see how many posts were published and whether any were delayed by rate limiting.

Further reading

• What is Automated Social? — Overview of the social publishing feature.
• Social Calendar — Schedule and visualize your posts.
• Social Connections — Manage your connected social accounts.
• Social Analytics — Track your social publishing performance.