The commerce infrastructure for hospitality

One hotel supply. Every seller.

Wink connects a hotel's live inventory to every channel that can sell it — its own site, partners, creators and AI agents — through one Booking Engine. Hotels keep control and the guest; every seller gets paid to send them.

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One supply · every seller

DirectPartnersAI agentsAPICreators

The supply

🏨

Your hotel

All powered by Wink Booking Engine

Your supply outBookings + commission back

What is Wink?

AI-native

The commerce infrastructure for hospitality.

A hotel puts its rooms, rates and availability in one place — then sells them everywhere: its own website, partners, creators and AI agents. The hotel keeps the guest and the data, sets its own pricing, and pays 5.5% all-in instead of 15–25% to an OTA.

Hotels control supply

Content, rates, inventory, and policies — owned by the hotel.

Partners & creators generate demand

Links, storefronts, social, and campaigns that convert to bookings.

Developers build on open APIs

Hotel search, booking, payment, webhooks, and attribution.

Wink connects it all

Inventory, distribution, bookings, and payments in a single platform.

Why now

Travel distribution is on its fourth generation.

Direct gave way to OTAs, OTAs to social and embedded commerce, and now to AI. Each shift moves demand somewhere new — the question is whether the booking still resolves where the hotel keeps control.

Gen 1

Direct

Hotels sold through their own channels.

Gen 2

OTAs & metasearch

Platforms aggregated inventory and controlled discovery — at 15–25%.

Gen 3

Social & embedded

Creators, affiliates, banks and super apps became demand channels.

NowGen 4

Agentic AI

AI assistants and agents become the interface that books.

Why Wink is different

Most travel platforms own demand. Wink enables it.

OTAs, marketplaces and metasearch sit between the hotel and the guest and take the margin. Wink is the layer underneath — it connects supply to every seller and gets out of the way.

Platforms that own demand

Insert themselves between hotel and guest
Own the guest relationship and the data
Charge 15–25% and influence pricing
One channel, on their terms

OTAs · marketplaces · metasearch

Wink enables demand

Connects hotel supply to every seller
Hotel keeps the guest and the data
5.5% all-in — the hotel sets pricing
Every channel: direct, social, partner, API, AI

Infrastructure, not an intermediary

Not just a booking engine, an affiliate network, a bedbank, an API or an AI startup — Wink unifies all of them into one transaction layer for hotel-controlled supply.

Who is Wink for?

Built for everyone who turns travel into bookings.

Hotels control the supply. Partners, creators, developers and AI platforms create demand — and every route resolves in the hotel’s own Booking Engine.

For Hotels · start here

Own your distribution.

Control supply, create demand across every channel, and convert direct — at 5.5% all-in versus 15–25% on OTAs. The guest and the data stay with the hotel.

Explore For Hotels

Supply control in Extranet — content, rates, inventory, channels
Bookable routes: Studio, Social, WinkLinks, QR, Traveliko
Booking Engine fulfillment underneath every route

For Partners

Distribute & earn

Agencies, DMCs, tour operators and loyalty programs distribute supply — 10% default commission, 6-month attribution.

Explore For Travel Creators

Monetize your audience

Influencers and communities turn content into booking-ready storefronts and earn on every confirmed stay.

Explore For Builders

Build on the API

Developers and engineering teams integrate hotel search, booking, payment and webhooks — REST, hosted MCP and SDKs.

Explore For Platforms & AI

Bring demand, we settle

Assistants, LLMs, banks and super apps add hotel booking without owning supply, payments or hotel contracts.

Explore

Powering the future of travel commerce

Platform

Discover the building blocks of modern travel commerce.

Powering every stage of the journey—from hotel inventory management and distribution to bookings, payments, and APIs.

Booking Engine

Fulfillment layer

Fulfill bookings across websites, Shareable Links, QR codes, Web Components, WinkLinks, partner routes, Traveliko, Agentic AI, and developer-powered flows.

Explore

Extranet

Control hotel supply, rates, content, offers, policies, and Booking Engine config.

Explore Extranet

Studio

Turn supply into links, cards, maps, grids, Web Components, and QR-ready assets.

Explore Studio

Social

Plan, generate, approve, schedule, publish, and measure content with booking routes.

Explore Social

WinkLinks

Publish mobile-first storefronts for hotels, partners, campaigns, and QR traffic.

Explore WinkLinks

Traveliko

The Wink-operated consumer discovery channel for participating hotels.

Explore Traveliko

Builders

Developers and engineering teams build hotel search, booking, payment, webhooks and attribution into their product.

Explore Builders

Testimonials

Loved by independent hotels

Independent hotels and operators earning more on the Wink platform — direct, not through the OTAs.

"Wink has changed our approach to direct bookings. We've seen a significant uptick in direct bookings, reducing our dependency on OTAs."

OliverGeneral Manager — Lilit Banglumphu

"We use Wink's API to help power our online travel agency. The integration process was straightforward, with clear documentation that made setup seamless."

AnupongCEO & Founder — Gother

"Wink's seamless booking process, combined with personalized offers and upsell opportunities, has significantly increased our average booking value."

AndyGeneral Manager — Zazz Urban Bangkok

"Since we started using Wink, we've diversified our revenue streams significantly. It's been a crucial part of our growth strategy."

NinaHotel Manager — Floral Court Hotel & Residence

"Wink has changed our approach to direct bookings. We've seen a significant uptick in direct bookings, reducing our dependency on OTAs."

OliverGeneral Manager — Lilit Banglumphu

"We use Wink's API to help power our online travel agency. The integration process was straightforward, with clear documentation that made setup seamless."

AnupongCEO & Founder — Gother

"Wink's seamless booking process, combined with personalized offers and upsell opportunities, has significantly increased our average booking value."

AndyGeneral Manager — Zazz Urban Bangkok

"Since we started using Wink, we've diversified our revenue streams significantly. It's been a crucial part of our growth strategy."

NinaHotel Manager — Floral Court Hotel & Residence

Published pricing

You can read our rates without talking to sales.

One flat fee on confirmed bookings, one default commission to whoever drove the demand. No setup fee, no monthly fee, no contract — and nothing to pay until a booking is confirmed.

5.5%

Wink fee per booking

1.5% platform + 4.0% payment. That is the whole platform fee.

10%

Default commission

Paid to whoever drove the booking, with attribution preserved for 6 months.

15–25%

What OTAs charge

And the hotel loses the guest relationship. On Wink the hotel keeps it.

Setting up a hotel is free, and so is joining as a partner or creator. Two extras are usage-based and metered only on use.

See the full breakdown

Useful answers.

What Wink is, who it's for, and where to start.

What is Wink?

Wink is the commerce infrastructure for hospitality — connecting hotel-controlled supply with every demand channel: direct, social, partner, creator, consumer, developer and AI. It is AI-native — agents and LLMs can discover, book and pay against live hotel supply — with Booking Engine fulfillment and payment running underneath.

Who is Wink for?

Wink is for hotels, partners, travel content creators, developers, platforms, and AI product teams that need a better way to turn hotel demand into confirmed bookings.

How is Wink different from an OTA?

OTAs usually sit between the hotel and the guest. Wink helps hotels create and fulfill hotel-controlled demand across direct, partner, consumer, AI, and platform routes.

What products are inside Wink?

Wink includes Extranet, Studio, Social, WinkLinks, Booking Engine, Studio partner discovery, and Traveliko. Developer access is handled through the Developers page. Agentic AI is a platform capability with its own page.

What does Booking Engine do?

Booking Engine loads hotel-specific data, manages checkout, handles payment, sends confirmation, and completes bookings from multiple routes.

Can developers build with Wink?

Yes. Approved developers and platforms can use developer access, Agentic AI, and Booking Engine fulfillment for hotel commerce use cases.

How does a hotel become bookable by AI agents?

Simply by setting up its profile on Wink. Once a hotel's supply, rates and availability are live (via Extranet), it is automatically discoverable and bookable by approved AI agents through Wink's REST API and hosted MCP server — the agent searches, books and pays in one flow through Booking Engine. No separate, per-hotel AI integration is required. That's the difference between an AI that recommends a hotel and sends the guest to a website, and one that completes a confirmed, paid, hotel-controlled booking.

Where should I start?

Hotels start with the Hotels page. Partners start with the Partners page. Developers start with Developers. Buyers comparing terms start with Pricing.

Ready to turn travel into bookings?

Hotels own their supply. Partners, creators and AI agents create the demand. Every route resolves in the hotel’s Booking Engine — start today, no upfront fees.

Get started Request a demo