Analytics

Analytics

Fig. 1 - Analytics

We show you a dashboard that aggregates analytics from across all your social networks and tracks how your content performs.

Insights

The insights dashboard gives you a high-level view of engagement across all your connected social platforms:

• Views — Total post impressions across all networks.
• Shares — Number of times your posts were shared.
• Clicks — Number of link clicks from your posts.
• Click rate — Percentage of views that resulted in a click.
• Share rate — Percentage of views that resulted in a share.

Activity

The activity section provides two trend views over time:

• Views & Clicks — See how your visibility and engagement trend together.
• Click & Share rate — Track your engagement rates to understand which content resonates most.

Per-platform analytics

You can drill down into analytics for each connected social network individually:

• Facebook — Page-level metrics for your connected Facebook Business Page.
• Instagram — Account-level metrics for your connected Instagram Business Account.
• WinkLinks — Metrics for posts published to your WinkLinks page.

For greater insight into whether posts converted into bookings, go to my.wink.travel and head to the Analytics section.