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For Partners

Turn your audience into confirmed bookings.

Find eligible hotel supply, create booking-ready assets, build a mobile storefront, and route guests into Booking Engine with attribution attached — earning 10% default commission on every stay.

10% default commission 6-month attribution Paid on confirmed stays
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A WinkLinks partner storefront with bookable hotel cards
A WinkLinks mobile storefront

What is Wink for partners?

Wink helps partners turn their audience into confirmed bookings. Partners can find eligible hotel supply, request direct hotel relationships, create booking-ready links and assets in Studio, publish storefronts in WinkLinks, and route guests into Booking Engine. The booking keeps partner, campaign, channel, link, storefront and hotel context attached.

Who’s a partner

Anyone who can create qualified hotel demand.

A partner is any person, company, community, event, platform or program that can help a traveler choose where to stay.

KOL agencies & communities

Run hotel campaigns for multiple voices, audiences and member groups.

Event organisers

Build accommodation routes for conferences, weddings, retreats and group travel.

DMCs & travel agencies

Recommend selected hotels for itineraries, groups and destination programs.

Publishers & newsletters

Turn editorial recommendations into booking-ready hotel entries.

Loyalty programs & banks

Add hotel commerce to an existing customer base.

Super apps & platforms

Build hotel search, booking, payment, webhook and reporting flows.

The problem

Audience attention grew. Partner economics didn’t.

Creators, communities and partners drive real hotel demand. But the affiliate model meant to reward them was built for retail clicks — not travel that’s researched over weeks.

The old affiliate way

  • 3–5% affiliate rates built for retail
  • 30-day cookies that expire before booking
  • Credit tied to the session, not the stay
  • Demand leaks to the OTA's brand
  • No direct line to the hotel

With Wink

  • 10% default commission on every stay
  • 6-month attribution per click
  • Credited for the confirmed booking
  • Source, campaign and link context preserved
  • Request direct relationships with hotels

The proof

Better economics, measurable demand.

10%Default commissionvs 3–5% OTA affiliate
$0Cost to joinno setup or platform fee
6 MonthsAttribution per clicknot per session

10% default commission is 3–5× typical OTA affiliate rates, calculated after Wink’s 5.5% and paid on confirmed stays.

The model

From audience attention to confirmed booking.

One connected path from the hotels you pick to the commission you earn.

  1. 1

    Find eligible supply

    Use Studio and the underlying network to identify hotels, offers and inventory that fit your audience.

  2. 2

    Create booking-ready assets

    Build links, QR codes, cards, maps, grids, lists, Web Components and campaign assets from approved supply.

  3. 3

    Publish a storefront

    Use WinkLinks when one public link needs to hold multiple hotel recommendations, event hotels or destination picks.

  4. 4

    Share with your audience

    Add the asset to a newsletter, social post, event page, itinerary, proposal, community page, QR code or app.

  5. 5

    Earn on confirmed stays

    Booking Engine fulfils checkout, payment and confirmation — your source stays attached and you're paid on the stay.

One engine, every partner route

Every partner route converges on Booking Engine.

However your audience arrives, the booking resolves in one place — and you’re credited for the stay.

  • Newsletters
  • Social posts
  • Event pages
  • Communities
  • QR codes
  • Itineraries

Booking Engine

checkout · payment · confirmation

Confirmed booking

Stay confirmed, attribution preserved for 6 months — and your commission earned.

No website required

Build a storefront without building a website.

WinkLinks gives partners one public link for hotel recommendations, event hotels, campaign collections, destination picks, member offers and curated hotel content — booking-ready on every entry.

  • Curated hotel cards, lists, maps and offers
  • Mobile-first, built for link-in-bio and QR traffic
  • Attribution attached through the booking, not just the click
  • Booking Engine fulfillment when the guest is ready
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A WinkLinks partner storefront in list view

Partner FAQs

The questions partners ask before they join.

Who can become a Wink partner?
Wink partners can include KOL agencies, event organisers, DMCs, travel agencies, publishers, newsletters, travel communities, destination marketers, corporate programs, loyalty programs, banks, super apps, agencies, platforms and other businesses that can create qualified hotel demand.
Which Wink products do partners use most?
Partners usually start with Studio, WinkLinks and Booking Engine. Larger or technical partners may also use developer access and Agentic AI.
Can partners create a storefront without building a website?
Yes. WinkLinks lets partners create a mobile-first storefront with hotel cards, lists, maps, offers, files and booking-ready entries under one public link.
Can partners work directly with hotels?
Yes. Partners can use the underlying network to discover eligible hotels and request direct relationships where there is a strong audience, event, campaign or commercial fit.
Do hotels stay in control?
Yes. Hotels control their supply and commercial settings in Extranet and sales-channel settings. Partners create demand from eligible hotel supply, while Booking Engine fulfills the booking with hotel-specific data.
How much do partners earn on Wink?
Partners earn a 10% default commission on every confirmed booking — calculated after Wink's 5.5% platform fee is taken at source, and still 3–5x typical OTA affiliate rates. Hotels can offer more in bespoke direct deals (up to 25% in some cases). Earnings are paid only on confirmed stays.
How is attribution calculated?
Wink uses 6-month attribution per click — not per session. Travel is researched over weeks, so the booking that follows a partner click is credited to that partner for up to 6 months. OTA affiliate cookies typically expire after 30 days.
For Travel Creators
New

Turn your travel content into income.

Monetize your audience with commissions, booking storefronts, and full attribution. Built for creators of any size.

Start earning

Ready to make your hotel demand bookable?

Join Wink as a partner, find eligible hotel supply, create the route your audience needs, and let Booking Engine fulfill the booking when the guest is ready.