Settings
Settings
Section titled “Settings”When you first get started with Social, we will ask you how you want us to create your content. These options are available to you at all times so you can easily change them later.
Navigate to Preferences from the sidebar to manage your settings.
Preferences
Section titled “Preferences”
The preferences section contains your basic content generation settings:
- Preferred customization Choose which customization to use when generating content. Customizations control theme colors, default itinerary, currency, language, and more. You create customizations under your account on my.wink.travel.
- Auto-approve When enabled, generated posts are published automatically without requiring your approval. Enable this once you are confident in the quality of the content we produce for you.
- Approver name The name of the person or team who will receive approval request e-mails.
- Approver e-mail The e-mail address where approval requests for upcoming posts will be sent.
Content creators
Section titled “Content creators”
Social comes with many content creators to choose from. Each creator focuses on one specific way of creating unique content for your property using AI. Every content creator has a Weight attribute — a higher weight increases the chance that creator is selected when generating posts.
Here are all the available content creators:
| Creator | Description |
|---|---|
| Destination | Uses your location to create helpful text about the area |
| Room type | Creates a bookable post featuring one of your room types with AI-generated text and your room type images |
| Activity | Creates a bookable post featuring one of your activities |
| Add-On | Creates a bookable post featuring one of your add-ons |
| Attraction | Creates a bookable post featuring one of your attractions |
| Place | Creates a bookable post featuring one of your places |
| Meeting room | Creates a bookable post featuring one of your meeting rooms |
| Restaurant | Creates a bookable post featuring one of your restaurants |
| Spa | Creates a bookable post featuring one of your spas |
| Property | Creates a bookable post featuring your best-priced room with AI-generated text and your property images |
| User sentiment | Aggregates guest reviews from across the web into a sentiment-driven post that highlights what guests love about your property |
| Funny | Creates lighthearted, entertaining posts to keep your feed engaging |
Tone of voice
Section titled “Tone of voice”
The tone of voice sets the language style AI uses when generating content. Choose the tones that match your brand personality. As with content creators, each tone has a Weight to control how often it’s used.
Here are the available tones:
| Tone | Style |
|---|---|
| Neutral | Calm, authoritative, factual. No hype, no jokes — just reliable, well-structured knowledge |
| Friendly | Warm, approachable, smiling-through-text energy with casual contractions and occasional emojis |
| Luxury | Sophisticated, refined. Words like “exquisite” and “bespoke” that make readers feel exclusive |
| Foodie | Sensual, mouth-watering descriptions. Food porn language that makes readers hungry |
| Adventurous | Bold, intrepid, explorer energy. Vivid sensory descriptions that make everything sound epic |
| Family | Wholesome, kid-friendly excitement. Warm parental energy about safe and fun experiences |
| Romantic | Poetic, wistful, heart-fluttering. Sunsets, soft language, and love |
| Humorous | Sarcastic, quick one-liners, clever wordplay. Reads like a stand-up set |
| Eco | Earnest and righteous. Celebrates green alternatives and sustainable choices |
| Local insider | Hyper-specific local references, warns away from tourist traps, uses local slang |
| Inclusive | Welcoming, celebratory, and affirming. Makes everyone feel seen and valued |
| Mystical | Ethereal, spiritual, cosmic truths. Gentle invitations to look within |
| Futuristic | Sleek, forward-thinking. Loves terms like “paradigm shift” and optimistic future visions |
| Budget | Scrappy, resourceful, proudly frugal. Celebrates affordable finds and free experiences |
Post types
Section titled “Post types”Post types determine the goal and structure of the generated content. Each post type has a Weight to control how frequently it’s used.
| Post type | Description |
|---|---|
| Transactional | Clear, concise, conversion-focused. Drives bookings and direct actions with facts, prices, and next steps |
| Awareness | Brand-building content designed to introduce your property and increase visibility among potential guests |
| Sentiment | Emotionally resonant content that creates positive associations and builds an emotional connection with your audience |
Timezones
Section titled “Timezones”
You might want to focus your marketing efforts on a particular language and region. Tell us the languages you want to create content for and the timezone you are interested in and we will do the rest. Posts are published at the scheduled time in your selected timezone.
Most properties use a single language and default to their local language.
Google Business
Section titled “Google Business”
By connecting your Google Business Profile, we can pull richer property details for more effective content. Your property needs a verified Google Business Profile so we can generate content from your listing. Some of our content creators require that you have a Google Business account.