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Pricing

No setup fee, no monthly platform fee, no contract. Hotels pay a 1.5% platform fee plus card processing at cost on bookings. Partners, creators, developers and AI agents earn when they drive one.

What a booking costs

What the hotel pays — with or without a partner.

Section titled “What the hotel pays — with or without a partner.”

The hotel controls its own rate. Wink passes it through unchanged — no net-rate resale, no markup layer.

Every booking carries Wink’s 1.5% platform fee plus card processing at cost. If someone else drove the booking, they earn a commission on top — and it’s still well below the OTAs.

Direct booking · no partner

1.5% platform fee + card processing at cost, paid by the hotel

The guest books through the hotel’s own website, links, QR codes or WinkLinks. Nobody else drove it, so there’s no commission — the hotel keeps the rest, plus the guest and the data.

On a $100 booking

  • Wink platform fee — 1.5%−$1.50
  • Card processing — at cost (4.0% shown)*−$4.00
  • Hotel keeps$94.50
Partner-driven booking

~15%* total, paid by the hotel*

A partner, creator, developer or AI agent drove the booking. They earn a 10% default commission, calculated after Wink’s 1.5% platform fee and the booking’s card processing fee — still below the 15–25% OTAs charge, and the hotel keeps the guest.

On a $100 booking

  • Wink platform fee — 1.5%−$1.50
  • Card processing — at cost (4.0% shown)*−$4.00
  • Commission — 10% of the remaining $94.50−$9.45
  • Hotel keeps$85.05

The 10% ($9.45) goes to whoever drove the booking. Attribution is preserved for 6 months per click.

*Card processing is passed through at actual cost and varies with the guest’s card and payment method. 4.0% is shown for illustration; the exact fee appears in each booking’s Accounting section.

Who pays, who earns

Hotels pay on bookings. Everyone who creates demand earns on them. Joining is free for all of them.

WhoPaysEarns
Hotels1.5% platform fee + card processing at cost on direct bookings · about 15% when a partner drove it, with a 4.0% card fee. $0 setup, $0 monthly.Keeps the guest, the data and the direct relationship.
Partners$0 to join.Up to 10% default commission on every confirmed booking they drive.
Travel creators$0 to join.Up to 10% on every stay they send.
Developers$0 to build. API usage may apply (see below) — never charged to hotels.Up to 10% when their integration drives a booking.
AI agents & platforms$0 to integrate.Up to 10% when the agent drives a booking.

10% is the default; hotels can agree bespoke rates (up to 25% in some direct deals). Commission is calculated after Wink’s 1.5% platform fee and the booking’s card processing fee, and paid only on confirmed stays.

Payment & merchant of record

By default Wink collects payment for the hotel, acting as its agent. Licensed operators can run payment themselves and pay only the platform fee.

Default · ~95% of bookings

1.5%+ card processing at cost

  • Payment collected as the hotel’s agent — checkout, cards, 3DS, multi-currency
  • The hotel is merchant of record; its name appears on the guest’s card statement
  • 1.5% Wink platform fee + card processing at cost — no separate processor contract
  • Funds held separately and released to the hotel at guest check-in
Licensed operators

1.5%Booking Fee

  • You take payment and pay the hotel yourself
  • Wink charges a 1.5% Booking Fee — no card processing fee
  • Requires a valid travel-agency licence in your region
  • Books through the Partner API, with Wink's prior written approval
  • Invoiced monthly, plus any Partner API usage above the free allowance; you're responsible for funds, licences and disbursement

Payout/disbursement fees vary by country and disbursement method, and are quoted in-account when funds are ready.

No setup fee. No monthly fee. No contract.

Section titled “No setup fee. No monthly fee. No contract.”

You only pay when a booking is made. Everything a hotel needs to run direct is free to set up and use.

$0

Setup fee

$0

Monthly platform fee

1.5%

Platform fee + card processing at cost

up to 10%

Earned by whoever drives the booking

Beyond bookings

The platform is free. Two extras are usage-based.

Section titled “The platform is free. Two extras are usage-based.”

Nearly everything is free forever. Only two things are ever metered — AI content in Social, and high-volume API for developers — and each has a free monthly allowance.

Free forever — no allowance, no metering

Section titled “Free forever — no allowance, no metering”
Booking Engine Property management (Extranet) WinkLinks storefronts Affiliate & partner tools Travel-agent tools Manual social posts Analytics, leaderboards & claims Consumer & Booking Engine APIs

Pay-as-you-go, and only for AI generation. Manual posts are free. A free monthly allowance first, then per use.

  • Image post1 free / mo, then $1.50
  • AI-image post$2.50 each
  • AI-video post$14.00 each
  • AI reply / chatbot5 free / mo, then $0.05

Only for developers building on the API — never charged to hotels. Core APIs are free; only high-volume Partner API is metered.

  • Consumer APIFree
  • Booking Engine APIFree
  • Partner API10,000 hotel-nights / mo free, then $0.0001 / unit

Larger platform integrations may agree custom commercial terms. See developer docs.

Metered only when you publish or call — never on drafts. No subscriptions, no seats, no setup fees.

Pricing questions before you join.

Straight answers on what hotels pay, what partners earn, payment, Social and the API.

What does a direct hotel booking cost?
A 1.5% Wink platform fee plus card processing, passed through at actual cost with no margin. Card processing varies with the guest's card and payment method, and the exact fee appears in each booking's Accounting section. No setup fee, no monthly platform fee, no contract. Payout fees and currency conversion vary by country and method and are quoted in-account.
What does the hotel pay when a partner drives the booking?
About 15%, assuming a 4.0% card processing fee. The demand source (partner, creator, developer or AI agent) earns a 10% default commission, calculated after the platform fee and card processing. On a $100 booking: a $1.50 platform fee and $4.00 card processing, then a 10% commission of $9.45 on the remaining $94.50, so the hotel keeps $85.05 — still below the 15–25% OTAs charge, and the hotel keeps the guest and the data.
Who can earn a commission on Wink?
Any demand source that drives a confirmed booking — partners (agencies, DMCs, tour operators, publishers, loyalty programs), travel creators, developers, and AI agents or platforms. The default is a 10% commission with 6-month-per-click attribution. It's free to join, and hotels can agree bespoke rates (up to 25% in some direct deals).
Who is the merchant of record?
On most bookings the hotel is the merchant of record. Payment is collected on the hotel's behalf, as its agent, so the hotel's name appears on the guest's card statement. Wink is never the merchant of record for a stay. Licensed travel agents booking through the Partner API, with Wink's prior written approval, can take payment and pay the hotel themselves. They are then the merchant of record and pay Wink a 1.5% Booking Fee, invoiced monthly, plus any Partner API usage above the free allowance.
Is payment processing included in the fee?
No — it is passed through at cost instead. The hotel is charged exactly what the payment processor charges, with no margin, and the exact amount appears on each booking. There is no separate payment-processor contract for the hotel to sign.
Does Traveliko cost more than direct?
No. Traveliko bookings carry the same fees as direct hotel bookings — the 1.5% platform fee plus card processing at cost — with no extra OTA-style commission layer. Traveliko is a channel hotels opt into.
Does Social have a monthly subscription?
No. Social is usage-based and applies only to AI content — no subscription, no seats. Manual posts and WinkLinks publishing are always free. Each account gets a free monthly allowance, then pays per use: $1.50 an image post, $2.50 an AI-image post, $14.00 an AI-video post, and $0.05 per AI reply or chatbot message.
How is API usage priced, and who pays it?
Only developers building on the API — never hotels. The Consumer and Booking Engine APIs are free. The Partner API includes 10,000 hotel-nights per month free, then $0.0001 per unit, metered on use. Larger platform integrations may agree custom commercial terms.

Start free. Pay only when a booking is made.

Section titled “Start free. Pay only when a booking is made.”

Hotels sell direct for a 1.5% platform fee plus card processing at cost. Partners, creators, developers and AI agents earn up to 10% on every booking they drive.