Pricing

Free to use. We earn when you earn.

No setup fee, no monthly platform fee, no contract. Hotels pay a flat 5.5% on bookings. Partners, creators, developers and AI agents earn when they drive one.

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What a booking costs

What the hotel pays — with or without a partner.

Every booking carries one flat 5.5% to Wink. If someone else drove the booking, they earn a commission on top — and it’s still well below the OTAs.

Direct booking · no partner

5.5%all-in, paid by the hotel

The guest books through the hotel’s own website, links, QR codes or WinkLinks. Nobody else drove it, so there’s no commission — the hotel keeps the rest, plus the guest and the data.

On a $100 booking

• Wink fee — 5.5% (1.5% platform + 4.0% payment)−$5.50
• Hotel keeps$94.50

Partner-driven booking

~15%all-in, paid by the hotel

A partner, creator, developer or AI agent drove the booking. They earn a 10% default commission, taken after Wink’s 5.5% — still below the 15–25% OTAs charge, and the hotel keeps the guest.

On a $100 booking

• Wink fee — 5.5%−$5.50
• Commission — 10% of the remaining $94.50−$9.45
• Hotel keeps$85.05

The 10% ($9.45) goes to whoever drove the booking. Attribution is preserved for 6 months per click.

Who pays, who earns

One line for every side of the platform.

Hotels pay on bookings. Everyone who creates demand earns on them. Joining is free for all of them.

Who	Pays	Earns
Hotels	5.5% all-in on direct bookings · ~15% when a partner drove it. $0 setup, $0 monthly.	Keeps the guest, the data and the direct relationship.
Partners	$0 to join.	Up to 10% default commission on every confirmed booking they drive.
Travel creators	$0 to join.	Up to 10% on every stay they send.
Developers	$0 to build. API usage may apply (see below) — never charged to hotels.	Up to 10% when their integration drives a booking.
AI agents & platforms	$0 to integrate.	Up to 10% when the agent drives a booking.

10% is the default; hotels can agree bespoke rates (up to 25% in some direct deals). Commission is calculated after Wink’s 5.5% and paid only on confirmed stays.

Payment & merchant of record

Two ways payment can work.

By default Wink handles payment as the merchant of record. Licensed operators can run payment themselves and pay less.

Default · ~95% of bookings

Wink is the merchant of record

5.5%all-in / booking

• Wink handles payment end to end — checkout, cards, 3DS, multi-currency
• 1.5% Wink platform fee + 4.0% payment fee, bundled — no separate processor contract
• Wink carries the travel-agency licences and is responsible for the funds
• Funds released to the hotel at guest check-in

Licensed operators

You are the merchant of record

1.5%platform fee only

• You take payment and pay the hotel yourself
• Wink charges its 1.5% platform fee only — no payment fee
• Requires a valid travel-agency licence in your region
• Invoiced monthly; you're responsible for funds, licences and disbursement

Payout/disbursement fees vary by country and disbursement method, and are quoted in-account when funds are ready.

No setup fee. No monthly fee. No contract.

You only pay when confirmed booking value is created. Everything a hotel needs to run direct is free to set up and use.

$0

Setup fee

$0

Monthly platform fee

5.5%

All-in on direct bookings

up to 10%

Earned by whoever drives the booking

Beyond bookings

The platform is free. Two extras are usage-based.

Nearly everything is free forever. Only two things are ever metered — AI content in Social, and high-volume API for developers — and each has a free monthly allowance.

Free forever — no allowance, no metering

Booking EngineProperty management (Extranet)WinkLinks storefrontsAffiliate & partner toolsTravel-agent toolsManual social postsAnalytics, leaderboards & claimsConsumer & Booking Engine APIs

Social — AI content

Pay-as-you-go, and only for AI generation. Manual posts are free. A free monthly allowance first, then per use.

• Image post1 free / mo, then $1.50
• AI-image post$2.50 each
• AI-video post$14.00 each
• AI reply / chatbot5 free / mo, then $0.05

API — developer usage

Only for developers building on the API — never charged to hotels. Core APIs are free; only high-volume Partner API is metered.

• Consumer APIFree
• Booking Engine APIFree
• Partner API10,000 hotel-days / mo free, then $0.0001 / unit

Larger platform integrations may agree custom commercial terms. See developer docs.

Metered only when you publish or call — never on drafts. No subscriptions, no seats, no setup fees.

Pricing questions before you join.

Straight answers on what hotels pay, what partners earn, payment, Social and the API.

What does a direct hotel booking cost?

5.5% all-in on confirmed direct bookings — 1.5% Wink platform fee plus a 4.0% payment fee. No setup fee, no monthly platform fee, no contract. Payout/disbursement fees vary by country and method and are quoted in-account.

What does the hotel pay when a partner drives the booking?

About 15% all-in. The demand source (partner, creator, developer or AI agent) earns a 10% default commission, calculated after Wink's 5.5% is taken at source. On a $100 booking: Wink takes $5.50, the 10% commission is $9.45 of the remaining $94.50, and the hotel keeps $85.05 — still below the 15–25% OTAs charge, and the hotel keeps the guest and the data.

Who can earn a commission on Wink?

Any demand source that drives a confirmed booking — partners (agencies, DMCs, tour operators, publishers, loyalty programs), travel creators, developers, and AI agents or platforms. The default is a 10% commission with 6-month-per-click attribution. It's free to join, and hotels can agree bespoke rates (up to 25% in some direct deals).

Who is the merchant of record?

By default, Wink is the merchant of record: Wink handles payment end to end, carries the travel-agency licences and is responsible for the funds — that's the 5.5% model. Licensed operators who want to take payment and pay the hotel themselves can be their own merchant of record and pay only Wink's 1.5% platform fee, invoiced monthly.

Is payment processing included in the fee?

Yes. Payment is handled by Wink as the merchant of record and is bundled into the 5.5% all-in fee (1.5% Wink platform + 4.0% payment). There is no separate payment-processor contract.

Does Traveliko cost more than direct?

No. Traveliko bookings use the same 5.5% as direct hotel bookings, with no extra OTA-style commission layer. Traveliko is a channel hotels opt into.

Does Social have a monthly subscription?

No. Social is usage-based and applies only to AI content — no subscription, no seats. Manual posts and WinkLinks publishing are always free. Each account gets a free monthly allowance, then pays per use: $1.50 an image post, $2.50 an AI-image post, $14.00 an AI-video post, and $0.05 per AI reply or chatbot message.

How is API usage priced, and who pays it?

Only developers building on the API — never hotels. The Consumer and Booking Engine APIs are free. The Partner API includes 10,000 hotel-days per month free, then $0.0001 per unit, metered on use. Larger platform integrations may agree custom commercial terms.

Start free. Pay when booking value is created.

Hotels sell direct at 5.5%. Partners, creators, developers and AI agents earn up to 10% on every booking they drive.

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Join as a partnerSee documentation