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Make hotel social content ready to book.
Plan, generate, approve, schedule and publish hospitality content with bookable links connected to hotel inventory and Booking Engine.
What is Social?
Social is hotel social content software for planning, generating, approving, scheduling, publishing, and measuring hotel content. A resilient multi-provider AI engine creates posts from hotel-controlled supply and brand preferences, keeps the hotel in control before anything goes live, and attaches a bookable link so social attention can move into Booking Engine.
Why it matters
Hotel content shouldn't stop at likes.
The hard part isn't posting more. It's posting the right hotel content, keeping brand control, and giving interested travelers a direct next step to book.
Teams are stretched thin
Content falls behind when the same team runs rates, guests, events, and operations.
Generic AI misses the hotel
It doesn't know your rooms, offers, amenities, location, or direct booking link.
Approval before publish
Review, revise, translate, regenerate, or reject every post before it goes live.
Every post, a next step
A bookable link routes interested travelers straight into Booking Engine.
The workflow
From hotel content idea to bookable post.
Generate, approve, schedule, publish — the hotel stays in control the whole way.
Step 01 · Generate
Generate posts from your hotel supply
Social creates hospitality-native content from your rooms, offers, amenities, images, and chosen tone of voice.
- Hotel-controlled source material
- Tone of voice and post type control
- A bookable link attached to the draft
Step 02 · Approve
Approval comes before the post goes live
Every generated post can be approved, revised, regenerated, translated, edited, or rejected — nothing publishes without the hotel's sign-off.
- Approve, revise, or reject
- Translate and regenerate on the spot
- Optional auto-approval when you're ready
Step 03 · Schedule
See the month before it happens
Approved content moves into a calendar you can plan by month, week, or day — around offers, seasons, and events.
- Month / week / day views
- Plan around offers and demand
- Platform-safe publishing windows
Step 04 · Publish
Publish with a bookable link attached
Approved posts publish to your connected channels — each carrying a direct booking link, so attention can continue into Booking Engine.
- Publish to approved connected channels
- Bookable link on every post
- Replies and DMs where enabled
The content engine
Hospitality-native AI, with the hotel in control.
Not a generic writer bolted on. The same content engine that drafts a whole property in minutes — grounded in your supply, never published without approval.
Resilient multi-provider AI
Automatically selects the best available AI provider and falls back to another if one is down — so generation keeps working, with no downtime.
Grounded in your supply
Drafts from your rooms, offers, amenities, restaurants, spas, location and booking link — the real property, not generic copy.
You approve before publish
Review, revise, translate, regenerate or reject every draft. Nothing goes live without the hotel's sign-off.
Weeks to minutes
One-click registration scrapes your website URL and drafts your whole property — what used to take weeks is done in under an hour.
Generates across 9 inventory types
In 12 tones of voice
Also built in
The rest of the toolkit.
Alongside generation and approval, Social handles scheduling, languages, bookable links and measurement.
Content calendar
Plan posts by month, week and day around offers and seasons.
Multi-language
Localized post versions for your selected languages and markets.
Bookable links
Attach a direct booking link so social demand continues into Booking Engine.
Analytics
Views, shares, clicks, click rate and booking-related performance.
Hotel social, ready to book.
Grounded in your real supply, approved by you — and every post carries a booking-ready link straight into Booking Engine.
AI-native
Grounded in your hotel supply
9 × 12
Inventory types × tones of voice
Multi-language
Localized for your markets
Booking-ready
Links into Booking Engine
Pricing
Usage-based. No subscription.
Manual posts and WinkLinks publishing are free. AI content is pay-as-you-go with a free monthly allowance — you pay only for what you publish, with no seats or setup fee.
| Feature | Free / month | Then |
|---|---|---|
| Social content | ||
| Image post | 1 / month | $1.50 per post |
| AI-image post | — | $2.50 per post |
| AI-video post | — | $14.00 per post |
| AI reply / chatbot | 5 / month | $0.05 each |
| API consumption | ||
| Partner API | 10,000 hotel-days / month | $0.0001 per unit |
Metered only when you publish or call — not on drafts or attempts. WinkLinks publishing is always free. No subscriptions, no seats, no setup fees.
See how it fits the wider model on the pricing page.
Social FAQs
The AI engine, approval, channels, and how it connects to bookings.
How does Social generate hotel content?
Does Social use generic AI?
Does Social publish automatically?
What content can Social create?
How does Social connect to bookings?
Is Social the same as Studio?
Can Social create posts in multiple languages?
Are Social DMs the same as Agentic AI?
Ready to publish hotel content that can convert?
Plan, generate, approve, schedule, and publish hotel content with a bookable link attached.