AI-Powered Content

Wink uses artificial intelligence to help you create polished, multilingual content for every part of your travel inventory. Whether you’re registering a new property or refreshing an existing listing, AI accelerates your time-to-market from weeks to minutes.

How it works

Wink’s content engine is built around a resilient multi-provider AI architecture. When you request AI-generated content, the platform automatically selects the best available provider from a pool of leading AI services — including OpenAI, Anthropic, Google, and others. If one provider is temporarily unavailable, the system seamlessly falls back to the next, ensuring you never experience downtime.

What AI generates

AI content generation is available across 9 inventory types:

Inventory type	What AI produces
Property	Welcome text, descriptions, highlights
Guest rooms	Room descriptions, features, selling points
Restaurants	Dining descriptions, cuisine highlights, ambiance
Spas	Treatment descriptions, wellness highlights
Activities	Experience descriptions, itinerary narratives
Attractions	Attraction overviews, historical context
Meeting rooms	Space descriptions, event capabilities
Places	Point-of-interest descriptions, local context
Add-ons	Package and bundle descriptions

Tone of voice

You can customize the tone of AI-generated content to match your brand. Available tones include:

Neutral — Straightforward and informative.
Friendly — Warm and approachable.
Luxury — Refined and upscale.
Foodie — Culinary-focused and taste-driven.
Adventurous — Bold and action-oriented.
Family — Welcoming for families with children.
Romantic — Intimate and couple-friendly.
Humorous — Light-hearted and playful.
Eco — Sustainability and nature-focused.
Local insider — Like advice from a local expert.
Inclusive — Accessible and welcoming to all.
Budget — Value-conscious and deal-oriented.

Choose the tone that best fits your property’s identity and target audience.

AI-assisted registration

The most powerful use of AI on Wink is during property registration. Simply provide your property’s website URL and Wink will:

Scrape your website to understand your property.
Generate descriptions — welcome text, property highlights, and summaries.
Suggest amenities — mapped from your website content to industry-standard amenity codes.
Extract demographics — location details, property type, and audience.

You review and refine the results, then publish. What used to take weeks is done in under an hour.

Step-by-step registration guide

AI and translation

After AI generates content in your primary language, Wink can automatically translate it into 40+ languages using integrated translation services. This means a single content generation session can produce multilingual listings for a global audience.

Learn about translation